Core Viewpoint - Altria Group's shares may have further room to decline before reaching deep-value territory, despite appearing undervalued based on low forward P/E and high dividend yield [1][9]. Financial Performance - Current stock price is $58.69 with a market cap of $99 billion, and a forward P/E ratio of 10.4, significantly lower than Philip Morris International's 18.5 [2][9]. - Altria's gross margin stands at 71.98% and the dividend yield is 7.02% [2]. Sales and Shipment Volumes - Marlboro-branded shipment volumes fell by 11.7%, indicating a potential shift of smokers to lower-priced brands or alternatives [4][5]. - Shipment volumes for smokeless tobacco brands Skoal and Copenhagen decreased by 17.1% and 12.4%, respectively, while on! nicotine pouch volumes only increased by 0.7% [6]. Market Reaction - Following a quarterly earnings release, Altria's shares dropped nearly 8% due to disappointing shipment volumes and weak guidance updates [7]. - Despite a slight recovery, shares remain at risk of further volatility [7]. Competitive Landscape - Altria's revenue from alternative products is only 14%, compared to 41% for Philip Morris and 18.2% for British American Tobacco, indicating a slower transition to smoke-free products [10][11]. - The current valuation of Altria may not expand unless significant changes occur in its sales volumes or product diversification strategies [12]. Investment Strategy - Investors are advised to wait for lower prices or significant changes in Altria's strategy before considering buying the stock [8][14]. - Potential catalysts for change could include breakthroughs in collaborations or mergers that enhance smoke-free product exposure [14].