So we'll take it from the top. I'm going to take you guys into the world of sneakers and building brands because those really are my two worlds. So about two decades back in the early 2000s, I went on a field trip to the Silicon Valley.So it was actually a delegation of Indian advertising CEOs on their way to meet some of the most exciting companies of that time. I'm talking about Google. I'm talking about Yahoo which was very big then. I'm talking about Facebook and it was just fascinating walking those ca ...