Core Idea - The industry should prioritize offering engaging activities and functionalities, with buying and selling NFTs as a secondary feature [2] - The industry should focus on building a social curation platform with integrated on-chain infrastructure, including aggregation, listings, splits, and mints [7] Proposed Platform Features - Curations: Users can arrange images or NFTs in a visual editor, add text boxes for notes or blogs, and earn referral splits [3] - Badges: Users can commemorate achievements by uploading images or connecting NFTs, with opportunities for limited-edition badge NFTs [4][5] - Profiles: Users can connect Curations and Badges, leveraging social graphs from platforms like X and Farcaster [5] Potential Applications - Curations can be used by creators to build visuals, storefronts, or digital galleries [4] - The platform can offer randomized recommendations based on user's NFTs or the curations of others they follow [6] Market Positioning - This approach aims to avoid direct competition with major NFT marketplaces like OpenSea and Magic Eden [2] - The platform seeks to attract a broader audience beyond the crypto-native community by offering interesting tools [2][7]