Behavioral Psychology in Investing - Scarcity: Limited availability increases perceived value [1] - Reciprocation: Obligation to return favors influences decisions [1] - Social Proof: Mimicking crowd behavior, especially under uncertainty, impacts choices [1] - Liking: Persuasion is easier from those who are liked or found attractive [1] - Authority: Opinions from perceived authorities carry significant weight [1] - Consistency/Commitment: Sticking to previous conclusions or choices is common [1] - Unity: Identifying with a group leads to favoring in-group members [1]

Picture this. You walk past the same coffee shop every day. You never stop.You've already had your coffee at home. You're running late and you're trying to save some money. But one day, something's changed.A new sign catches your eye. Limited offer. Buy one get one free.And suddenly something shifts. You pause. You calculate. You rationalize.Well, it's just for today. Now, what really changed. Not the coffee, not your schedule by much.What changed was you, that small nudge tips you guiding your decisions wi ...