Social Proof
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Cassandra Unchained· 2025-12-20 00:23
Foundations: The Psychology of Investing in the Information AgeThe Warren Buffett Archive, AI, and Decision-MakingIn his seminal book, Influence, Cialdini describes “Fixed Action Patterns” deeply embedded in the human mind. In short, they are:Scarcity: The more limited something is, the more people value it – regardless of its true valueReciprocation: If someone does us a favor, or gives us something, we feel obligated to reciprocate their generosity somehowSocial Proof: We tend to mimic the behavior of the ...
Behavioral Economics in Action | Saira Shirvaikar | TEDxJSS Private School Youth
TEDx Talks· 2025-12-15 16:07
Picture this. You walk past the same coffee shop every day. You never stop.You've already had your coffee at home. You're running late and you're trying to save some money. But one day, something's changed.A new sign catches your eye. Limited offer. Buy one get one free.And suddenly something shifts. You pause. You calculate. You rationalize.Well, it's just for today. Now, what really changed. Not the coffee, not your schedule by much.What changed was you, that small nudge tips you guiding your decisions wi ...