Soft brand

Search documents
Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand's Next Era of Growth
Prnewswireยท 2025-05-05 13:00
"Reaching more than 400 properties in the Ascend Collection is more than a milestone; it's a clear signal of the growing opportunity for owners," said Mark Shalala, Senior Vice President, Development, Upscale Brands, Choice Hotels International. "The collection's expansion, particularly into new and exciting destinations like Chile, positions us even better to raise brand awareness and help drive more bookings and revenue potential for owners. With the benefits of being part of Choice Hotels' fast accelerat ...