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Big Brands Pile Into Stablecoins but Create a New Problem
PYMNTS.com· 2025-12-16 09:00
Core Insights - The primary need in the stablecoin market is for seamless end-to-end money movement across borders, providers, and currencies rather than just token swaps [1][4] - The focus is shifting from whether stablecoins work to how to manage them effectively as their adoption grows [2][3] Industry Trends - There is a notable increase in corporate initiatives launching stablecoins across various industries, indicating a convergence towards stablecoins as an infrastructure layer for value transfer [3][4] - The proliferation of stablecoins is leading to fragmentation in the market, similar to historical payment issues, but with the added expectation of real-time cash management [4][6] Company Developments - Conduit has launched multicurrency virtual account functionality aimed at addressing stablecoin interoperability and orchestration, emphasizing the need for a coherent operating model for cross-border transactions [4][5] - The company aims to change the mechanics of money movement by providing a streamlined process for receiving, converting, holding, and paying out funds without relying on multiple providers [5][6] Adoption Dynamics - Stablecoins are being adopted not to challenge central banks but to solve practical issues in corporate finance, with adoption driven by the pain points of existing systems [7][8] - The adoption curve for stablecoins may vary, being faster in regions where current payment systems are inadequate and slower where traditional methods are sufficient [8][9] Value Proposition - The real value of stablecoins lies in enhancing treasury efficiency through speed, control, and optionality, rather than a monetary revolution [9][10] - Faster payment settlements can reduce the need for large cash buffers, allowing companies to free up capital for investment, which is increasingly important in a high-interest-rate environment [10]