Standardized Management
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连锁餐饮,责任也要“连锁”
Ren Min Ri Bao· 2025-11-13 02:00
Core Insights - The increasing chain restaurant brandization and scale in China's catering industry, with the chain rate rising from 15% in 2020 to 23% in 2024, highlights the importance of brand consistency and quality assurance in consumer trust [1] - The challenges of managing a large number of outlets can lead to quality decline and food safety issues, necessitating a robust management system to uphold standards [1][2] - Recent regulations from the State Administration for Market Regulation aim to enforce food safety responsibilities among chain restaurants, emphasizing the need for improved governance and accountability [1][2] Group 1 - The chain restaurant model serves as an accelerator for scale development and a pathway to enhance service quality [1] - Poor management during expansion phases can result in significant risks, including food safety violations, which harm consumer interests and the industry's reputation [1] - The responsibility for food safety must be clearly defined across all levels of chain restaurants, from headquarters to individual outlets [2] Group 2 - A comprehensive risk management checklist should be established to ensure food safety responsibilities are assigned to every unit within the chain [2] - Regular evaluations and checks are essential to maintain quality across all stages of food handling, from procurement to delivery [2] - Standardized management practices are crucial for ensuring consistent quality across all locations, while still allowing for local innovation [2][3] Group 3 - Emphasizing responsibility in food safety is a strategic approach for chain restaurants to thrive in a competitive market [3] - Transparency in operations, such as showcasing kitchen practices and ingredient sourcing, can enhance consumer trust and long-term success [3] - Ensuring food safety is integral to boosting consumer confidence and stimulating consumption, which is vital for the sustainable growth of the catering market [3]