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Apple Stock Disappoints After WWDC: Analyst Says This Price Is 'Better Entry Level' For Investors
Benzinga· 2025-06-10 15:12
Core Viewpoint - The recent WWDC event by Apple Inc was deemed disappointing by analysts, lacking surprises and new information, which may impact investor sentiment [1][2]. Analyst Insights - Needham analyst Laura Martin maintained a Hold rating on Apple, having recently downgraded the stock from Buy to Hold and withdrawing a previous price target of $225 [1][4]. - Martin noted that most key announcements during the WWDC keynote had been anticipated and widely reported prior to the event, leading to a lack of surprises [2][3]. - The analyst identified three new features presented at the event: live-call real-time translations, call screening with a call-back option, and a video game hub, but deemed them not significant enough to drive value [3]. Product and Market Outlook - Martin expressed that the updates on Siri were "late" and "underwhelming," and emphasized that nothing from the WWDC would likely prompt consumers to purchase new iPhones in the next 12 months [3]. - The analyst suggested that Apple requires a new iPhone upgrade cycle for the stock to perform well, indicating a cautious outlook for the company's near-term growth [3]. Stock Performance - Apple stock was reported at $203.30, up 0.9%, with a year-to-date decline of 16.8% in 2025, and a 52-week trading range of $169.21 to $260.10 [4]. - Martin indicated that a price range of $170 to $180 per share would be a more favorable entry point for investors [4].