Core Insights - Starbucks is revamping its U.S. locations to create more inclusive and welcoming cafes, with plans to makeover approximately 1,000 locations by the end of 2026 [1][5][6] - The renovations will focus on enhancing customer comfort with features like more seating, dark wood paneling, and softer lighting [2][4] - The company aims to restore its reputation as a "third place" for customers, reversing previous decisions that led to a decline in customer engagement [5][6] Renovation Plans - Starbucks plans to invest about $150,000 in each location uplift without closing the stores [4] - The initial renovations began in New York, followed by locations in Southern California [4] - The design changes will vary by location but will generally aim to create cozier and more immersive environments [2][3] Strategic Goals - Under CEO Brian Niccol, Starbucks is reversing past decisions that removed seating and outlets to encourage mobile ordering, with plans to add back 30,000 seats [5][6] - The company is focusing on blending its global heritage with local relevance to enhance customer connection and retention [3][4] - The initiative reflects a broader strategy to break a sales slump and attract a wider customer base [6]