Financial Data and Key Metrics Changes - Total revenue for Q3 2025 was $330.3 million, an increase of 13% compared to $292.2 million in Q3 2024 [16] - Adjusted net income was $67 million, with adjusted net income per diluted share at $0.80, reflecting a growth of 16-17% range [20] - Adjusted EBITDA increased by 14.4% to $140.8 million, with an adjusted EBITDA margin of 42.6% compared to 42.1% in the previous year [18] Business Line Data and Key Metrics Changes - System-wide Same Club sales growth was 6.9%, with franchisee Same Club sales increasing by 7.1% and corporate Same Club sales rising by 6.0% [15] - Equipment segment revenue surged by 27.8%, driven by higher revenue from equipment sales, including new equipment and re-equips [17] - Black Card penetration reached 66.1%, a 300 basis point increase from the prior year [16] Market Data and Key Metrics Changes - The company ended Q3 with approximately 20.7 million members, consistent with expectations, and added 35 new clubs, bringing the total to 2,795 [3][14] - The High School Summer Pass program saw record participation, with over 3.7 million teens completing more than 19 million free workouts, reflecting a 30% increase from the previous year [4] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [5] - Plans to raise the Black Card price to $29.99 after the peak join season in 2026, while testing new amenities to enhance the Black Card offering [8] - The company aims to open between 160 and 170 new clubs in 2025, with a focus on maximizing economic value for franchisees [20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the business's momentum and the effectiveness of strategic imperatives, leading to an increase in the 2025 outlook [21] - The company noted that elevated attrition rates were not out of line with historical levels and expected moderation in the future [33] - Management highlighted the importance of community and member experience in driving retention and loyalty [10] Other Important Information - The company received recognition as one of Fortune's 100 fastest-growing companies and ranked 22nd in Franchise Times Top 400 [12] - The marketing strategy has shifted to include more digital and influencer marketing, particularly targeting younger consumers [4] Q&A Session Summary Question: Thoughts on marketing split between local and national - Management indicated that the shift from local to national advertising would enhance digital marketing efforts and improve media buying efficiency [25] Question: Density and market opportunities for new clubs - Management noted opportunities in less dense areas due to population growth and deurbanization, with plans to develop smaller club prototypes [26] Question: Churn rates and future member growth - Management confirmed that while attrition rates were elevated year-over-year, they were consistent with historical trends and expected moderation [33] Question: Confidence in guidance raise and Black Card pricing - Management attributed increased confidence to strong Q3 results and positive trends in equipment business and franchisee engagement [39] Question: Competitive landscape and new store openings - Management expressed satisfaction with join trends and noted positive indicators for increased availability of retail space for new clubs [48] Question: Strategic brand partnerships - Management highlighted ongoing efforts to cultivate brand partnerships that benefit members, with significant redemption rates for perks [61] Question: Use of AI for membership retention - Management discussed plans to leverage AI for personalized member experiences and targeted marketing [63] Question: Insights on Black Card Spa services - Management is measuring utilization and gathering feedback on new services to optimize the Black Card Spa offering [67]

Financial Data and Key Metrics Changes - Total revenue for Q3 2025 was $330.3 million, an increase of 13% compared to $292.2 million in Q3 2024 [21] - Adjusted EBITDA increased by 14.4% to $140.8 million, with an adjusted EBITDA margin of 42.6% compared to 42.1% in the prior year [23] - Net income for the quarter was $59.2 million, with adjusted net income at $67 million, translating to an adjusted net income per diluted share of $0.80 [23][24] Business Line Data and Key Metrics Changes - Franchise segment revenue increased by 11%, while corporate-owned club segment revenue rose by 7.6% [21] - Equipment segment revenue saw a significant increase of 27.8%, driven by higher sales from both new equipment and replacements [22] - Black Card penetration reached 66.1%, a 300 basis point increase from the previous year [20] Market Data and Key Metrics Changes - The company ended Q3 with approximately 20.7 million members, reflecting strong join trends and conversions from the High School Summer Pass program [4][20] - System-wide same club sales growth was reported at 6.9%, with franchisee same club sales increasing by 7.1% and corporate same club sales by 6% [19] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [7] - Plans to raise the Black Card membership price to $29.99 after the peak join season in 2026, reflecting confidence in the brand's value [9] - The company aims to open between 160 and 170 new clubs in 2025, including both franchise and corporate locations [24] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the business's momentum and the effectiveness of their strategic imperatives, leading to an increase in the 2025 outlook [25] - The company noted that while attrition rates were elevated year-over-year, they were consistent with historical levels and showed signs of moderation [39] - Management highlighted the importance of member engagement and retention, emphasizing the positive impact of personalized experiences and community [11][12] Other Important Information - The company invested nearly $170 million in waived membership dues as part of its marketing strategy [6] - Planet Fitness was recognized as one of Fortune's 100 Fastest Growing Companies and ranked 22nd in Franchise Times Top 400 [16] Q&A Session Summary Question: Thoughts on marketing split between local and national - Management discussed the shift of 1% from local to national advertising, aiming to enhance digital marketing and CRM efficiency [30] Question: Density and market opportunities - Management indicated opportunities for growth in less dense markets due to demographic shifts and population growth [31][32] Question: Churn and member growth expectations - Management confirmed that elevated attrition rates were not out of line with historical trends and expected moderation [39][40] Question: Confidence in guidance and Black Card pricing - Management attributed increased confidence to strong Q3 results and positive trends in equipment business and SG&A [44][46] Question: Competitive landscape and franchisee returns - Management noted strong join trends and franchisee confidence, with positive indicators for real estate availability [52][53] Question: Strategic brand partnerships - Management highlighted ongoing efforts to cultivate brand partnerships and the positive impact on member benefits [66] Question: AI and technology for membership retention - Management discussed plans to leverage AI for personalized member experiences and marketing [70][81] Question: Equipment replacement and franchisee returns - Management assured that the quality of equipment would maintain consistent replacement cycles despite increased usage [117][118]

Financial Data and Key Metrics Changes - The company ended Q1 2025 with 20.6 million members, an increase of approximately 900,000 from the end of 2024 [4] - Revenue for Q1 was $276.7 million, compared to $248 million in the same quarter last year, marking an increase of 11.5% [22] - Adjusted EBITDA was $117 million, an increase of 10.1% year over year, with an adjusted EBITDA margin of 42.3% [25] - Net income was $42.1 million, with adjusted net income at $50 million, reflecting strong financial performance [25] Business Line Data and Key Metrics Changes - System-wide same club sales grew by 6.1% in Q1, with franchisee same club sales increasing by 6.2% and corporate same club sales increasing by 5.1% [21] - Black Card penetration reached approximately 65%, a nearly 300 basis point increase from the previous year [9][22] - Equipment segment revenue increased by 28.7%, driven by higher revenue from replacement equipment sales [23] Market Data and Key Metrics Changes - The company opened 19 new clubs globally, bringing the total club count to 2,741 [4] - Member activity increased, with members visiting clubs an average of 6.7 times per month, the highest utilization in five years [10] - Gen Z continues to lead membership growth, being the fastest-growing demographic since 2021 [10] Company Strategy and Development Direction - The company is focused on four strategic imperatives: redefining brand promise, enhancing member experience, refining product offerings, and accelerating new club growth [6] - The brand is positioned as a leader in the high-value, low-price fitness category, aiming to provide a judgment-free environment [5] - The company plans to continue testing various promotional strategies to drive membership growth [8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's resilience and ability to navigate macroeconomic challenges, citing historical performance during economic downturns [5][42] - The company reiterated its growth targets for 2025, expecting to open between 160 and 170 new clubs [28] - Management acknowledged potential tariff impacts but indicated that current levels do not materially affect 2025 targets [15][27] Other Important Information - The company is implementing a click-to-cancel feature to enhance member experience, with over 50% of US clubs already enabled [20] - The company is exploring new equipment offerings and amenities for Black Card members, including red light therapy and spray tanning [88] Q&A Session Summary Question: Regarding Black Card penetration and pricing strategy - Management noted that the increase in Black Card penetration is a result of a successful promotion and the narrowing price gap between Classic and Black Card memberships [34][35] Question: Impact of macroeconomic conditions on business - Management indicated that the business remains resilient, with strong member growth and revenue despite macroeconomic volatility [42][45] Question: Future of franchise ownership and international development - Management highlighted positive franchisee sentiment and strong performance in international markets, particularly in Spain and Australia [106][108] Question: Churn rates and pricing impacts - Churn rates are in line with expectations, and management is monitoring the effects of price increases on member retention [82] Question: Development pipeline and big box availability - Management discussed varying availability of big box spaces across geographies and expressed confidence in the development pipeline despite macro concerns [94][96]