Core Insights - Amazon MX Player has entered an exclusive distribution deal with Sony Entertainment Television for the reality series "Rise and Fall," marking a first-of-its-kind collaboration between a major streaming platform and a broadcast network in India [1][4] - The show has quickly gained popularity, becoming the most-watched show in its launch week according to Ormax Media [1][4] - "Rise and Fall" features 15 celebrity contestants competing in a high-stakes game, alternating between luxury and stark living conditions, which tests their ambition, leadership, and strategy [1][4] Company and Industry Summary - The partnership aims to blend the extensive reach of India's largest free streaming platform with the established audience of a top-rated broadcast network, targeting viewers across metros, Tier 1, and Tier 2 markets [1][4] - New episodes of "Rise and Fall" are released daily at 12 PM on Amazon MX Player and air at 10:30 PM on Sony Entertainment Television, enhancing accessibility for audiences [1][4] - The show is supported by prominent sponsors, including Lux Cozi, Orient Electric, Haier, Pintola, and Avvatar Whey Protein, indicating strong commercial backing [4]