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How Netflix keeps luring big-name directors away from the traditional box office
CNBCยท 2025-07-07 13:00
Core Viewpoint - Netflix views theatrical movie releases as an "outdated" model and prefers to focus on streaming content, attracting top Hollywood directors to create exclusive films for its platform [1][6][17] Group 1: Netflix's Strategy and Approach - Netflix has successfully attracted renowned directors like Martin Scorsese, Greta Gerwig, and Rian Johnson by offering lucrative contracts and creative freedom, despite the lack of wide theatrical releases [2][4][12] - The company typically launches films in a limited number of theaters for a short duration to qualify for awards, with some projects like Gerwig's "Narnia" receiving exclusive IMAX debuts [3][11] - Netflix's co-CEO, Ted Sarandos, has stated that the company has no plans to adopt a traditional theatrical model, focusing instead on delivering content to its streaming subscribers as quickly as possible [6][8] Group 2: Financial Implications and Market Position - By avoiding traditional theatrical releases, Netflix saves millions in marketing costs, which typically amount to half of a film's production budget [9][10] - The company is projected to spend around $18 billion on content in 2023, with full-year 2025 revenue expected to be between $43.5 billion and $44.5 billion [18] - Netflix's stock has seen significant growth, valued at nearly $1,300 per share, with a 45% increase since January and over 90% in the past year, indicating strong market confidence in its strategy [18][19] Group 3: Impact on Filmmakers and Content Creation - Netflix's model allows filmmakers to realize their creative visions without the constraints of traditional studio budgets, as seen with high-profile projects like "The Irishman" and "The Electric State" [13][17] - The platform has consistently produced award-contending films, maintaining at least one best picture contender at the Academy Awards since 2019 [14] - Netflix has signed numerous first-look deals with top creators, enhancing its ability to attract high-quality content and talent [15][16]