Core Insights - Streaming services have surpassed the combined share of broadcast and cable TV viewing for the first time, representing 44.8% of total TV viewership in May 2024 [2][10] - The growth of streaming has been significant, with a 71% increase over the past four years, while broadcast and cable viewing have declined by 21% and 39%, respectively [2][4] Streaming Growth Factors - The rise of streaming is attributed to three main factors: the popularity of free ad-supported streaming TV (FAST) channels, the growth of YouTube, and the adaptation of legacy media companies to cater to streaming-centric consumers [4][8] - In May 2021, only five streaming platforms exceeded 1% of total TV viewing, but this number has increased to 11 platforms as of the latest report [4] Popularity of Free Streaming Options - Free channels like Pluto TV, Roku Channel, and Tubi accounted for 5.7% of total TV viewing in May, surpassing any individual broadcast network [5] - YouTube has seen a remarkable 120% increase in viewership since 2021, representing 12.5% of all television viewing in May, marking its highest share to date [6][7] Transformation of Traditional Media - Traditional media companies are increasingly transforming into streaming-first entities, with platforms like Hulu, Paramount+, and Peacock complementing linear TV rather than competing with it [8] - Major media companies are undergoing restructuring, with Warner Bros. Discovery planning to separate into a streaming and studios company and a global networks company, while Comcast is spinning off most of its NBCUniversal cable network portfolio [9] Subscription Service Performance - Netflix has emerged as the leading paid subscription service, with a 27% increase in viewing over the past four years, maintaining its position as the top provider in total TV usage [10]