Core Insights - Paramount+ experienced a significant boost in subscribers, gaining approximately 1 million new subscribers on the day of its first UFC match, marking it as the second-largest day of sign-ups for the streaming service [1][2] - The UFC 324 event became the second-most-streamed sporting event on Paramount+, with nearly 5 million streaming views, making it the largest-ever exclusive live event for the platform [7][11] - Paramount's deal with UFC parent TKO involves a payment of $7.7 billion for UFC rights in the US over seven years, indicating a strong commitment to enhancing its sports content [1][6] Subscriber Growth - The UFC event led to a notable increase in subscriber numbers, with Paramount+ reporting about 1 million new sign-ups on the event day [1][2] - The streaming service previously announced that just under 5 million people streamed its UFC broadcast, showcasing the event's popularity [7] Streaming Performance - UFC 324 was highlighted as the second-most-streamed sporting event on Paramount+, reflecting the growing interest in UFC content among viewers [2] - The performance of UFC 324 set a high bar for future events, with expectations for continued momentum into UFC 325 [13] Financial Commitment - Paramount's agreement to pay $7.7 billion for UFC rights underscores the company's strategy to invest heavily in exclusive sports content to attract and retain subscribers [1][6] Company Collaboration - The success of the UFC event was attributed to the collaborative efforts across various divisions within Paramount, demonstrating the effectiveness of teamwork in achieving common goals [12]