Core Insights - KFC is launching "Sundays by KFC," a nationwide initiative aimed at transforming Sundays into a comforting and anticipated end-of-week ritual for consumers [1][2] Group 1: Initiative Overview - "Sundays by KFC" began as a one-day pop-up in New York City and is now expanding as a recurring digital offer available through the KFC app [2] - The initiative includes app-based deals that cater to how fans unwind at home, featuring a range of meal options from individual meals to family-sized buckets [2] Group 2: Consumer Insights - KFC's U.S. CMO, Melissa Cash, emphasizes that the initiative aims to provide comfort and value without guilt, addressing the trend of consumers rethinking rigid food rules at the start of the year [3] - Data indicates that 58% of Americans with New Year's food goals feel guilty when they break them, while 28% are more likely to indulge on Sundays [3] Group 3: Upcoming Offers - Upcoming offers include 20 Wings for $20 with dip cups, available starting February 2, which provides about 20% savings compared to individual purchases [4][10] - Additional offers include $5 off a 6-Piece Taste of KFC Deal on January 18, $15 for a 12-Piece Chicken Bucket on January 25, and $30 for an 8-Piece Chicken + 8 Tenders Feast on February 1 [7]