There are many ways to measure winners and losers in the Super Bowl. The obvious from Super Bowl LX is that the Seahawks won and the Patriots lost. The less obvious: yellow Gatorade (splashed on the winning coach when orange was the pre-game favorite), heads (in the pre-game coin toss), and countless other propositions, including the multi-million dollar Super Bowl commercial curse. Whether you liked Dunkin’s celebrity-packed ad or Budweiser’s Clydesdale-and-eagle pride-sweller or any other ad, the conv ...

Relax everyone, the stock market will be fine this year according to the Super Bowl Indicator. But even for investors who don't believe the National Football Conference's Seattle Seahawks guaranteed gains this year with their victory, there are reasons to be positive heading into a crucial January jobs report. ...

Mark HulbertMark Hulbert is a columnist for MarketWatch. His Hulbert Ratings service tracks investment newsletters that pay a flat fee to be audited. ...

Core Insights - Companies are investing approximately $10 million for 30 seconds of advertising during the Super Bowl, one of the most-watched television events, which generates significant ad revenue [1][1] - High-profile figures such as Lady Gaga, Ben Stiller, Bowen Yang, and Emma Stone are featured in this year's Super Bowl commercials to create buzz and engage audiences [1][1] - The cost of airing ads has increased alongside viewership, with 30-second spots costing around $10 million, and total costs including production ranging from $16 million to $29 million [1][1] Advertising Trends - Brands are releasing teasers for their Super Bowl commercials, aiming to build anticipation among football fans [1][1] - Companies like Redfin, Svedka, and Budweiser are utilizing creative content to attract viewers, with Budweiser releasing a full 60-second ad ahead of the game [1][1] - Online prediction markets such as Kalshi and Polymarket are seeing significant betting activity on which companies will advertise during the Super Bowl [1][1] Market Impact - The Super Bowl's advertising landscape is becoming increasingly competitive, with brands facing scrutiny over their marketing campaigns [1][1] - A record 128 million viewers watched the Super Bowl last year, indicating a growing audience for advertisers [1][1] - The unique opportunity to reach an engaged audience during the Super Bowl is seen as valuable by companies with substantial marketing budgets [1][1]