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调研问卷|天然钻石消费市场未来发展趋势
Sou Hu Cai Jing· 2025-04-21 10:11
Core Insights - The natural diamond industry is at a crossroads, facing both supply constraints and evolving consumer demand, with new growth drivers emerging from non-wedding scenarios and self-consumption trends [4][5]. Group 1: Industry Overview - The natural diamond industry has a rich history and cultural significance, evolving from royal collections in medieval Europe to modern symbols of fashion and emotion [4]. - The industry has demonstrated resilience through various historical cycles, highlighting the enduring value of exceptional brands [4]. Group 2: Consumer Trends - There is a diversification in consumer demand, with emerging trends in self-gifting, family heritage, and investment as new growth areas [4][5]. - A survey initiated by WWD CHINA aims to analyze consumer behavior, value preferences, and emotional perceptions related to natural diamonds [5][8]. Group 3: Research Objectives - The survey will focus on the driving forces behind the natural diamond industry, including cultural value, spiritual significance, sustainability concepts, and technological innovation [5]. - The research will involve both quantitative analysis of consumer behavior and qualitative predictions of trends, engaging industry professionals in discussions about the new ecosystem of diamond consumption [5].