Core Insights - lululemon has launched its first sweat-concealing technology, ShowZero™, designed for high-sweat activities, enhancing breathability and moisture management while being lightweight [1][4] Product Development - The ShowZero technology was developed in collaboration with lululemon Ambassador Frances Tiafoe, featuring a custom kit for the BNP Paribas Open, which includes a Burgundy Bay colorway and vertical stripe design [2] - The Product Innovation team began developing ShowZero in 2024, utilizing insights from extensive testing and feedback from Tiafoe, focusing on his sweat rate and on-court movements [2][3] Technology Features - ShowZero is a yarn technology that alters light interaction with the fabric, making sweat virtually invisible and providing enhanced comfort through lightweight feel, breathability, and quick-drying capabilities [3] Market Expansion - lululemon plans to introduce new ShowZero products later this year, expanding its sweat-concealing offerings, which previously included a version for golf launched in summer 2024 [4] - The company has established a multi-year partnership with the BNP Paribas Open, becoming the official apparel and footwear outfitter, showcasing its athletic and lifestyle offerings [4]