Adam Breeden/ZDNETFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysSmart TVs track viewing habits with ACR tech.Collected data fuels billions in targeted ads.Turning off ACR protects privacy but takes effort.Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you?These days, most mainstream TVs use automatic content recognition (ACR), a type of ad-tracking technology that collects data on everything you watch and sends it to a central ...

Campaign Overview - A large-scale digital campaign is targeting Christians in specific states and Christian colleges [1] - The campaign is described as the "largest Geofencing & targeted Christian Digital Campaign ever" [1] Targeting Methods - The campaign utilizes geofencing technology to track individuals' locations via their phones [1] - Targeted advertising, specifically related to Israel, is being deployed [1] Targeted Locations - The campaign is focusing on individuals in California, Arizona, Nevada, and Colorado [1] - All Christian Colleges are also being targeted [1]

Marketing Strategies - CMOs can leverage AI and technology to refine message targeting [1] - The industry is exploring innovative approaches to reach audiences more effectively [1] Technology Adoption - AI and technology play a crucial role in optimizing marketing communication [1] - The industry emphasizes the importance of staying updated with technological advancements [1]

Marketing Strategies - CMOs can leverage AI and technology to refine message targeting [1] - Industry focuses on utilizing AI to improve marketing effectiveness [1] Technology Application - AI and technology play a crucial role in message personalization [1] - The report highlights the application of technology in marketing [1]

Marketing Strategies - CMOs can leverage AI and technology to refine message targeting [1] Technology Application - AI and technology offer new avenues for message personalization and delivery [1]

Regulatory Scrutiny - Texas Attorney General Ken Paxton is investigating Meta and https://t.co/sRDwTxuIYJ [1] - The investigation concerns deceptive marketing of chatbots as mental health tools [1] Concerns Raised - Child safety is a primary concern in the investigation [1] - Data privacy practices are under scrutiny [1] - Targeted advertising strategies are being examined [1]