Targeted advertising

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TechCrunch· 2025-08-18 18:05
Texas AG Ken Paxton is investigating Meta and https://t.co/sRDwTxuIYJ over claims they deceptively market chatbots as mental health tools, raising concerns about child safety, data privacy, and targeted advertising. https://t.co/JxG6zajv01 ...
Watched, Tracked, Targeted | Shahd Elbassiouni | TEDxUniversity of Birmingham Dubai
TEDx Talks· 2025-07-01 16:00
Data Privacy Concerns - The internet's capacity to copy, spread, and retain information without consent poses risks to personal data [16] - Online data never expires, fades, or forgets, potentially resurfacing years later [12] - Social media algorithms can reinforce existing beliefs, potentially distorting perceptions of truth and increasing safety risks [13] Risks to Children - Children are increasingly vulnerable online due to greater access and potential exposure to inappropriate content and targeted manipulation [7][8] - Even child-friendly games can contain inappropriate ads, highlighting the need for ad-free versions and parental awareness [6] - Children may be targeted with personalized ads based on observed behavior, leading to fear and discomfort [5] Personal Security Recommendations - Individuals should be mindful of the information they share online, as even seemingly harmless posts can reveal sensitive details [9][11] - Disabling unnecessary permissions on devices and using two-factor authentication can enhance online security [15] - Open communication with children about their online experiences is crucial for fostering trust and addressing potential issues [15]
PLAYERSTV AND GENIUS SPORTS PARTNER TO CO-HOST NEWFRONT IN NEW YORK ON MAY 8
Prnewswire· 2025-05-05 19:43
Core Insights - PlayersTV is set to host its 2025 NewFront on May 8, 2025, in New York City, in partnership with Genius Sports, to unveil details about PlayersTV+, a subscription-based streaming platform focused on athlete-driven content [1][2] - The partnership aims to provide innovative targeted advertising solutions for brands, enhancing fan engagement through advanced technology and data [2][3] PlayersTV+ - PlayersTV+ will be the only dedicated streaming platform for athlete-driven content and community, featuring programming that goes "beyond the game, beyond the uniform" [2][3] - The platform is backed by over 70 athlete investors and partners, including notable figures like Chris Paul and Dwayne Wade, along with more than 2,200 fan owners who have purchased equity in the company [3][4] Genius Sports Partnership - Genius Sports will serve as the strategic fan activation platform partner, offering technologies that address the evolving needs of advertisers in reaching sports fans [3][7] - The partnership will leverage the FANHub Activation Platform, which combines programmatic and social media buying with real-time sports data [5][6] Advertising Innovations - The NewFront will showcase key innovations from Genius Sports, including augmented advertising technologies currently in use with major sports teams and events [3][5] - PlayersTV will reveal six new original shows from star athletes during the event, enhancing its content offerings [4][6] Industry Context - The event represents a significant moment for advertisers looking to engage with sports audiences, highlighting the need for a new approach in the current media landscape [3][7] - PlayersTV aims to create a new ecosystem where brands, athletes, and fans can connect authentically and measurably, marking a transformative phase in athlete-led media [7][8]