Targeted advertising

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TechCrunch· 2025-08-18 18:05
Regulatory Scrutiny - Texas Attorney General Ken Paxton is investigating Meta and an unnamed entity (https://t.co/sRDwTxuIYJ) [1] - The investigation concerns deceptive marketing of chatbots as mental health tools [1] Concerns Raised - Child safety is a primary concern in the investigation [1] - Data privacy practices are under scrutiny [1] - Targeted advertising strategies are also being investigated [1]
Watched, Tracked, Targeted | Shahd Elbassiouni | TEDxUniversity of Birmingham Dubai
TEDx Talks· 2025-07-01 16:00
Data Privacy Concerns - The internet's capacity to copy, spread, and retain information without consent poses risks to personal data [16] - Online data never expires, fades, or forgets, potentially resurfacing years later [12] - Social media algorithms can reinforce existing beliefs, potentially distorting perceptions of truth and increasing safety risks [13] Risks to Children - Children are increasingly vulnerable online due to greater access and potential exposure to inappropriate content and targeted manipulation [7][8] - Even child-friendly games can contain inappropriate ads, highlighting the need for ad-free versions and parental awareness [6] - Children may be targeted with personalized ads based on observed behavior, leading to fear and discomfort [5] Personal Security Recommendations - Individuals should be mindful of the information they share online, as even seemingly harmless posts can reveal sensitive details [9][11] - Disabling unnecessary permissions on devices and using two-factor authentication can enhance online security [15] - Open communication with children about their online experiences is crucial for fostering trust and addressing potential issues [15]
PLAYERSTV AND GENIUS SPORTS PARTNER TO CO-HOST NEWFRONT IN NEW YORK ON MAY 8
Prnewswire· 2025-05-05 19:43
Core Insights - PlayersTV is set to host its 2025 NewFront on May 8, 2025, in New York City, in partnership with Genius Sports, to unveil details about PlayersTV+, a subscription-based streaming platform focused on athlete-driven content [1][2] - The partnership aims to provide innovative targeted advertising solutions for brands, enhancing fan engagement through advanced technology and data [2][3] PlayersTV+ - PlayersTV+ will be the only dedicated streaming platform for athlete-driven content and community, featuring programming that goes "beyond the game, beyond the uniform" [2][3] - The platform is backed by over 70 athlete investors and partners, including notable figures like Chris Paul and Dwayne Wade, along with more than 2,200 fan owners who have purchased equity in the company [3][4] Genius Sports Partnership - Genius Sports will serve as the strategic fan activation platform partner, offering technologies that address the evolving needs of advertisers in reaching sports fans [3][7] - The partnership will leverage the FANHub Activation Platform, which combines programmatic and social media buying with real-time sports data [5][6] Advertising Innovations - The NewFront will showcase key innovations from Genius Sports, including augmented advertising technologies currently in use with major sports teams and events [3][5] - PlayersTV will reveal six new original shows from star athletes during the event, enhancing its content offerings [4][6] Industry Context - The event represents a significant moment for advertisers looking to engage with sports audiences, highlighting the need for a new approach in the current media landscape [3][7] - PlayersTV aims to create a new ecosystem where brands, athletes, and fans can connect authentically and measurably, marking a transformative phase in athlete-led media [7][8]
Meta settles UK ‘right to object to ad-tracking' lawsuit by agreeing not to track plaintiff
TechCrunch· 2025-03-22 00:01
Core Points - A human rights campaigner, Tanya O'Carroll, has successfully forced Meta to stop using her data for targeted advertising through a legal settlement [1][3] - The settlement is based on U.K. and E.U. data protection laws that grant individuals the right to object to the use of their personal data for direct marketing [2][5] - O'Carroll's case sets a precedent for others to exercise their rights against Meta's data processing practices [3][5] Legal Context - O'Carroll argued that Meta's personalized ads constitute direct marketing, which should be subject to user objections under existing data protection laws [2][5] - Meta claimed that its personalized ads are not direct marketing, but the settlement indicates a shift in the legal landscape regarding data privacy [3][5] - The case highlights the ongoing challenges in enforcing privacy laws against surveillance-based advertising models like Meta's [5][7] Regulatory Environment - The U.K.'s Information Commissioner's Office (ICO) supported O'Carroll's position, suggesting that other users may have stronger grounds for objecting to data processing [8] - Meta has faced numerous GDPR complaints and fines since the regulation came into effect in May 2018, but its core business model remains largely unchanged [6][7] - There are indications that enforcement actions are beginning to impact Meta's operations in Europe [7] Future Implications - O'Carroll anticipates that Meta may adopt a "pay or consent" model in the U.K., similar to its approach in the E.U., requiring users to either consent to data tracking or pay for ad-free services [9] - The specifics of the tracking-free access provided to O'Carroll remain undisclosed, but she confirmed that she will not incur any costs [9]