Financial Data and Key Metrics Changes - The company reported a 3% increase in sales to $125 million, driven by growth in grills and consumables categories [5][20] - Adjusted EBITDA rose by 12% year-over-year to $14 million, reflecting successful expense reduction initiatives [5][25] - Gross profit decreased to $49 million from $52 million, with gross profit margin contracting 360 basis points to 38.7% due to tariff impacts [22][25] Business Line Data and Key Metrics Changes - Grill revenues increased by 2%, primarily due to higher average selling prices from pricing increases implemented earlier [21] - Consumables revenues grew by 12% to $25 million, driven by strong sell-through of wood pellets and expanded distribution [18][21] - Accessories revenues decreased by 4% to $24 million, largely due to lower MEATER sales, although Traeger branded accessories saw over 20% growth [19][21] Market Data and Key Metrics Changes - The overall grill market is slightly down, influenced by higher price points and interest rates affecting consumer discretionary spending [51][52] - The company is maintaining its market share despite a challenging environment, with unaided brand awareness increasing by 100 basis points [54] Company Strategy and Development Direction - The company is focused on Project Gravity, aiming for $50 million in cumulative run rate savings by optimizing channels and enhancing operational efficiency [10][26] - The strategy includes exiting unprofitable channels, such as the Costco roadshow, and shifting to a distributor model in European markets [12][14] - The company plans to redirect its website traffic to retail partners to improve consumer experience and profitability [13][30] Management's Comments on Operating Environment and Future Outlook - Management reiterated guidance for fiscal year 2025, expecting revenues between $540 million and $555 million, down 8%-11% [17][28] - The company anticipates continued pressure on unit volumes due to pricing increases but expects growth in consumables [28] - Management expressed confidence in navigating the current environment while laying groundwork for sustainable growth [29][55] Other Important Information - A non-cash impairment charge of $75 million was recorded due to a sustained decrease in stock price, resulting in a net loss of $90 million for the quarter [24][25] - The company has liquidity of $167 million with no outstanding borrowings, indicating a solid financial position [25] Q&A Session Summary Question: Clarification on exiting DTC and redirecting traffic - Management explained that the decision to exit direct-to-consumer (DTC) was based on cost inefficiencies and a desire to improve consumer experience through retail partners [30][31] Question: Revenue loss from phase two distribution strategy - The company expects to walk away from approximately $60 million in revenue but anticipates recapturing this through other channels [39][40] Question: Margin profile of the distributor model in Europe - While there will be a margin impact from the distributor model, the overall cost structure improvements will offset this loss [42] Question: Elasticity response to pricing changes - Management noted that pricing increases led to a decline in unit volumes, but promotional strategies will continue to be employed to manage inventory and profitability [44] Question: Assessment of the overall grill market - The company views the current year as a category growth year despite slight market declines, with expectations for a robust replacement cycle in the future [51][52]

Financial Data and Key Metrics Changes - The company reported revenue of $93 million for Q2 2025, a 0.4% increase year-over-year, with a gross margin of 40.4%, marking the highest gross margin as a public company [8][26] - Positive net income of $4 million was achieved, an increase of $8 million year-over-year, alongside an adjusted EBITDA margin of 8.2%, representing the seventh consecutive quarter of positive adjusted EBITDA [8][28][29] - Year-to-date revenue growth was 6%, with net income increasing by $13 million compared to the previous year [9] Business Line Data and Key Metrics Changes - The diaper business experienced low double-digit consumption declines due to assortment simplification at a major retailer, but this was offset by strong growth in other segments, particularly wipes and baby personal care [13][14] - The wipes business saw a consumption increase of 35% year-over-year, while the baby personal care collection grew by 10%, outpacing category growth [14] - The new line of clean conscious diapers launched in Q2, with 100% of inventory now shipping, is expected to enhance market presence [15][17] Market Data and Key Metrics Changes - Honest's consumption grew by 6% in Q2, slightly down from 8% in Q1, while comparative categories grew by only 2% [9] - Consumption growth at the largest digital retailer was 26%, indicating strong online performance [10] - The market for sensitive skin care products is projected to reach $80 billion by 2030, supporting the demand for Honest's sensitive skin products [11] Company Strategy and Development Direction - The company is focused on brand maximization, margin enhancement, and operating discipline as part of its transformation strategy [7][22] - A three-pronged tariff mitigation strategy is in place to manage tariff impacts effectively [21] - The company aims to expand its product offerings beyond the baby aisle, with successful launches of flushable wipes and new diaper products [19][20] Management's Comments on Operating Environment and Future Outlook - Management acknowledged challenges in the macroeconomic environment but expressed confidence in the company's ability to navigate these through disciplined execution [22][30] - The full-year 2025 financial outlook is reaffirmed, expecting revenue growth of 4% to 6% and adjusted EBITDA between $27 million and $30 million [32] - Management highlighted the importance of marketing and product visibility in driving sales growth, particularly for the new diaper line [42][43] Other Important Information - The company ended the quarter with $72 million in cash and no debt, providing a strong financial foundation for future investments [29] - The Honest brand is seeing increased loyalty metrics, with a buy rate up over 600 basis points and a repeat rate increase of 94 basis points year-over-year [12] Q&A Session Summary Question: Guidance on EBITDA and marketing impact on diaper sales - Management explained that the EBITDA guidance reflects expected impacts from lost promotional events and tariff costs, with new marketing efforts for diapers expected to drive sales growth [34][36][38] Question: Insights on gross margin improvement - Management noted that the gross margin improvement was driven by a favorable channel mix and a shift away from the honest.com business, with expectations for continued benefits [47][49] Question: Retail partnerships and shelf space opportunities - Management highlighted ongoing growth in distribution across various retailers, including Whole Foods and Sprouts, and emphasized the potential for further shelf space improvements [53][56][58] Question: Pricing strategy and market promotions - Management indicated that pricing remains a lever to enhance profitability, but they are cautious about market conditions and competitive pricing dynamics [65][67] Question: Customer order trends and holiday spending - Management observed varied trends among customers, with strong performance in certain categories, and expressed confidence in driving loyalty and performance across the portfolio [70][73]