Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and US tariffs dent profit.Puma has been struggling to attract shoppers as re-released retro sneakers, such as the Speedcat, have not sold as well as hoped, and CEO Arthur Hoeld, in the role since July 1, said the company needs to “course-correct.”“This year, 2025, will be a reset for Puma and 2026 will be a transition year for us,” said Hoeld, formerly sales chief at Adidas, who was appoi ...