By Tassilo Hummel PARIS (Reuters) -Artemis, the Pinault family's holding that controls Gucci-owner Kering, will not sell its 29% stake in sports brand Puma at the current market value and is not engaged in talks over a deal, a source close to the firm told Reuters on Thursday. The comments, the first from a source with detailed knowledge of the private firm's operations, come after Bloomberg reported in August that Artemis was sounding out potential buyers for its $960 million Puma stake. Puma shares su ...

德国运动品牌Puma彪马近日遭遇重挫，股价在7月25日单日暴跌18.4%，创下近年来最大跌 幅，起因是彪马当日公布2025财年第二季度及上半年财报，经汇率调整后本季度全球营收 19.42亿欧元，同比下降2%，低于市场预期的20.6亿欧元，调整后经营利润出现1320万欧元 的亏损。公司同时宣布下调其2025财年业绩预期，理由是销售增长低于预期、零售渠道结构 调整以及全球运动消费市场的整体放缓，并受到美国新一轮拟征关税的冲击。 预测称，经汇率调整后的全年销售额将出现"低双位数百分比的下降"，远低于此前预计的"低至中等个 位数增长"。这一转变也意味着与2024年4.4%销售增长、总收入88.2亿欧元的基准相去甚远。利润方面 的预期更为悲观，预计全年或将从此前的盈利4.45亿欧元至5.25亿欧元，转为经营亏损。彪马表示，尽 管已通过供应链优化、价格策略调整及加强与合作伙伴的协作来应对压力，但仍预计2025年毛利润将因 美国关税减少约8000万欧元，成为压垮利润的关键变量。 据南都此前报道，2025财年一季度，彪马实现汇率调整后营收20.7亿欧元，同比仅微增0.1%，息税前利 润（EBIT）收窄至5770万欧元，净利润 ...

Core Viewpoint - Puma's shares fell 16% following the announcement of an expected annual loss due to declining sales and the impact of US tariffs on profits [1][5]. Group 1: Sales and Financial Performance - Puma anticipates a decline in annual sales of at least 10%, a significant downgrade from previous forecasts of low to mid-single-digit growth [7]. - The company's second-quarter currency-adjusted sales were reported at 1.94 billion euros, with North America sales down 9.1% and Europe down 3.9% [9]. - US tariffs are projected to reduce Puma's gross profit by approximately 80 million euros ($94 million) this year [5][8]. Group 2: Strategic Changes and Leadership - CEO Arthur Hoeld, who took office on July 1, indicated that 2025 will be a reset year for Puma, with 2026 expected to be a transition year [1][3]. - Hoeld plans to review Puma's growth strategy and improve the quality of wholesale distribution, with a detailed roadmap to be shared by the end of October [3]. - The company aims to reduce its sourcing from China further from the current 10% [7]. Group 3: Market Position and Competition - Analysts suggest that Puma is experiencing an identity crisis in a highly competitive sporting goods market, especially with Nike's resurgence [4]. - The reliance on Southeast Asian countries for production makes Puma particularly vulnerable to US tariffs [6][10].