Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and US tariffs dent profit.Puma has been struggling to attract shoppers as re-released retro sneakers, such as the Speedcat, have not sold as well as hoped, and CEO Arthur Hoeld, in the role since July 1, said the company needs to “course-correct.”“This year, 2025, will be a reset for Puma and 2026 will be a transition year for us,” said Hoeld, formerly sales chief at Adidas, who was appoi ...

(彪马财报) 本土市场中，彪马践行"在中国，惠中国，为中国体育加速"承诺，支持中国体育事业。其深耕跑步社 群，上海卢湾体育场的PR5000彪速赛累计吸引数千名全球跑步爱好者参与；7月，VELOCITY4夏日限 时快闪活动登陆上海西岸梦中心。此外，品牌邀请HYROX亚洲最好成绩保持者洪范锡赴北京开展 HYROX大师课。 渠道拓展方面，5月，中国独有的SNEAKER BOX第四家门店落地广州天环广场，融合岭南元素；6月， 升级后的FIELD OF PLAY概念店亮相重庆金沙天街。 专业运动领域，7月1日，彪马发布常跑套装新品Velocity NITRO4跑鞋，搭载全掌NITROFOAM超轻氮 气科技中底，较前代减重14克；6月，PUMA All-Pro NITRO2 篮球鞋发布，集成PUMA HOOPS最新技 术。同时，彪马发布新赛季英超联赛官方比赛用球，升级后的Ultra6足球鞋以空气动力学设计优化绿茵 表现。 据PUMA彪马2025财年第二季度及上半年财报显示，经货币调整后本季度全球营收19.42亿欧元，直营 业务同比增长9.2%，鞋类业务同比增长5.1%。二季度，彪马中国继续强化品牌建设、产品突破和战略 布 ...

出品 | 虎嗅青年文化组 作者 | 黄瓜汽水 编辑、题图 | 渣渣郡 本文首发于虎嗅年轻内容公众号"那個NG"（ID：huxiu4youth）。在这里，我们呈现当下年轻人的面 貌、故事和态度。 20年前，十多岁的小王看到电视里的《穿prada的女魔头》，幻想着自己的30岁就会变成踩着高跟鞋 赶去市中心上班的都市丽人。 10年前，二十岁的小张看到《来自星星的你》，心里暗暗发誓一定要穿着一双全智贤同款的Jimmy Choo走向婚姻的礼堂。 后来，她们长大了，没有结婚，也没有高跟鞋，更没有一份需要打扮时髦的工作。 她们蹬上那双快要穿包浆的勃肯拖鞋，跨上电瓶车，一脸疲惫地上班打卡，过着每天膨胀外卖神券的 好日子。 以下文章来源于那个NG ，作者黄瓜汽水 那个NG . 用关注决定视界｜复杂世界的策展人 从纽约时尚教母到莆田鞋厂的工人，没有人预料到，现在的年轻人，终究是被丑鞋夺舍了。 2024年的最后一天，VOGUE发表了著名讲话：2024是丑鞋之年。 从好莱坞的一线女星，到大街小巷的牛马打工人，时尚趋势变成了穿丑鞋。 越丑，越怪，越能凸显你独特的生活态度。 没人老老实实穿鞋了，大家疯狂爱上了一切形式的"一脚蹬拖鞋"。 ...

上映10天后，《F1：狂飙飞车》的猫眼预测票房几乎翻了四倍。这部电影创造了暑期档第一个惊喜的同时，也捧红了戴姆森·伊德瑞斯（Damson Idris）这名演员。当然，高端生活方式品牌Tommy Hilfiger也顺势捞了一把热度。 作为电影赞助商之一，Tommy Hilfiger实际早在几个月前就开始造势。今年5月份，伊德瑞斯登上Met Gala红毯时，不仅极其夸张地驾驶一辆赛场 亮相，还头戴一顶镶满水晶的赛车头盔，身穿Tommy Hilfiger赛车服，并在完成拍摄后，被工作人员一把撕开服装，露出穿在里面的Tommy Hilfiger红色三件套西装。 Tommy Hilfiger赞助《F1：狂飙飞车》并非无的放矢。伊德瑞斯的两套红毯造型，显然是在强调品牌和电影，乃至品牌与赛车这项运动的深度关 联。与此同时，Tommy Hilfiger推出了与电影中虚拟的车队同名的全新限量服装系列APX GP系列。该系列包括T恤、配饰、赛车条纹夹克等，将 赛车灵感风格与品牌标志性的学院风融合。Tommy Hilfiger还早早签下伊德瑞斯作为APXGP系列的代言人，电影中，他便直接穿着这一系列的服 饰出镜。 这固然有些可惜。 ...

SHEIN's IPO Plans - SHEIN is reportedly planning to shift its IPO focus to Hong Kong, aiming to submit an application to the Hong Kong Stock Exchange soon and complete the IPO within the year [2] - The company's IPO journey has faced multiple setbacks since 2020, including a failed attempt to go public in the U.S. due to geopolitical changes and subsequent adjustments to its corporate structure [2][3] - In 2024, SHEIN's sales are projected to increase by nearly 40% to approximately $10 billion, with overall revenue growth expected to reach 19% to $38 billion, although profits are anticipated to be significantly lower than the company's expectations [3] Birkenstock's Price Increase - Birkenstock plans to raise global prices to offset the impact of a 10% tariff on EU goods imposed by the U.S., with some styles seeing price increases close to 10% [4] - The company reported a revenue of €574.3 million in Q2 2025, a 19% year-over-year increase, with the Americas market growing by 23% [5] - Birkenstock is expanding its presence in Asia, particularly in China, India, and the Middle East, with a focus on online retail [5] Walmart's Restructuring and Layoffs - Walmart plans to lay off approximately 1,500 employees as part of a restructuring effort to simplify operations and reduce costs, primarily affecting its global tech department and e-commerce fulfillment operations [6] - The company will raise prices on certain products starting at the end of May due to increased costs from tariffs, with CEO Doug McMillon stating that the company cannot absorb all tariff pressures [6] - This marks the second round of layoffs for Walmart in 2023, following earlier job cuts in February [6][7] Jacquemus Group Formation - French designer brand Jacquemus has established a holding company, Jacquemus La Maison Mère, marking its transition to a group structure [18] - The new company has an overall valuation of €576.1 million, following a strategic partnership with L'Oréal, which acquired a 10% minority stake in Jacquemus [18][19] Dior's Creative Director Resignation - Maria Grazia Chiuri has resigned as the artistic director of Dior's women's wear, ending speculation about her future [21] - Under her leadership, Dior's sales grew from €2.2 billion in 2017 to €9 billion in 2023, making it one of the fastest-growing brands in the luxury fashion sector [21] ELF Beauty's Acquisition - ELF Beauty announced the acquisition of Hailey Bieber's skincare brand, Rhode, for a total of $1 billion, marking the largest acquisition in ELF's 18-year history [24] - The deal will involve an initial payment of $800 million, with the remaining $200 million contingent on Rhode meeting specific revenue targets from 2025 to 2027 [25] POLA Group's Exit from China - POLA Group has announced the dissolution and liquidation of its wholly-owned subsidiary in China, raising concerns about the potential exit of its ORBIS brand from the Chinese market [26] - The subsidiary has experienced continuous declines in operating and net profits from 2022 to 2024, with 2024 revenue estimated at only 40 million RMB [26]