If footwear firms thought 2025 would be challenging under a new presidential administration, they weren’t wrong. The year was fraught with many competing concerns and much uncertainty, mostly due to U.S. President Donald Trump’s reciprocal tariffs and trade policy. That unleashed a chain of events impacting business planning throughout the year. More from WWD There were lessons to be learned, and companies that were nimble had the ability to zig and zag as needed. Tariffs and trade policy Footwear firm ...

Financial Data and Key Metrics Changes - Net revenue for Q2 2025 was $19.5 million, down from $28 million in Q2 2024, reflecting a decline driven by strategic price increases, a delayed summer season, and general consumer spending softness [8][9][30] - Adjusted EBITDA showed a loss of $2.2 million compared to a gain of $200,000 in the prior year, primarily due to lower revenue and increased marketing spend [9][33] - Gross margin decreased to 54.3% from 60.4% year-over-year, attributed to product mix and an obsolescence charge on long inventory [31] - Operating loss increased to $4.5 million from a loss of $3.2 million in the previous year, driven by reduced sales volume [33] Business Line Data and Key Metrics Changes - The company experienced a decline in sales velocity on Amazon due to price adjustments made to offset rising costs, which negatively impacted revenue [10][28] - Promotional efforts led to increased advertising spend, resulting in inefficiencies and additional one-time advertising costs of $900,000 [12] - The contribution margin for Q2 2025 was 7.8%, down from 7.4% in Q2 2024, primarily due to reduced gross margin and increased marketing costs [32] Market Data and Key Metrics Changes - The company noted broader consumer softness, with total sales volume at best seller ranks down year-over-year, indicating weaker overall consumer demand [13] - The competitive landscape in the dehumidifier space was highlighted, with Amazon 1P maintaining lower prices, making the company's products appear more expensive [11][20] Company Strategy and Development Direction - The company is focusing on a strategic pivot to consumables, with plans to launch products in the health and beauty space, leveraging existing brands [22][42] - A fixed cost reduction plan targeting $5 million to $6 million in annualized savings has been implemented, with approximately $5.5 million already identified [14][29] - The company is actively diversifying manufacturing away from China, reducing the percentage of products sourced from China from 100% to approximately 65% [16][46] Management's Comments on Operating Environment and Future Outlook - Management believes the worst of the tariff impacts is behind them and expects improved performance in the second half of 2025 [7][24] - The company anticipates net revenue for the second half of 2025 to be between $36 million and $38 million, with adjusted EBITDA expected to be breakeven to a loss of $1 million [37] - Management expressed confidence in the company's liquidity position to navigate the current environment without raising additional equity capital [37] Other Important Information - The company is leveraging AI to enhance productivity and improve customer service efficiency [15] - The launch of Squatty Potty flushable wipes is highlighted as a significant new product initiative, expected to contribute positively to the company's portfolio [22][38] Q&A Session Summary Question: Can you talk about expansion into other consumable products? - Management indicated a focus on health and beauty products, leveraging existing essential oil brands, with further announcements expected in October 2025 [41][42] Question: Are there updates on reducing Chinese-based manufacturing? - Management clarified that they aim to reduce Chinese manufacturing by approximately 40%, with a current shift to 65% sourced from China [44][46] Question: How is the performance in Latin American markets? - Management views the expansion into Latin America as a long-term play, expecting growth over the next two to three years [50][52] Question: What steps are being taken to ensure stock price compliance? - Management emphasized focusing on business growth as the best way to support long-term shareholder value, expressing optimism for the second half of the year [62] Question: What is the status of the share repurchase plan? - The share repurchase plan was suspended due to the macroeconomic environment, with a focus on preserving liquidity [64] Question: How have price increases impacted revenue? - Management noted that pricing volatility has made navigation difficult, but they expect stabilization and improved performance in the second half [66][69] Question: Will there be a scaling back in marketing spend to meet adjusted EBITDA guidance? - Management confirmed that marketing spend has been adjusted to be more focused and efficient, which should help reduce losses in the second half [71]