Financial Data and Key Metrics Changes - Net revenue for Q2 2025 was $19.5 million, down from $28 million in Q2 2024, reflecting a decline driven by strategic price increases, a delayed summer season, and general consumer spending softness [8][9][30] - Adjusted EBITDA showed a loss of $2.2 million compared to a gain of $200,000 in the prior year, primarily due to lower revenue and increased marketing spend [9][33] - Gross margin decreased to 54.3% from 60.4% year-over-year, attributed to product mix and an obsolescence charge on long inventory [31] - Operating loss increased to $4.5 million from a loss of $3.2 million in the previous year, driven by reduced sales volume [33] Business Line Data and Key Metrics Changes - The company experienced a decline in sales velocity on Amazon due to price adjustments made to offset rising costs, which negatively impacted revenue [10][28] - Promotional efforts led to increased advertising spend, resulting in inefficiencies and additional one-time advertising costs of $900,000 [12] - The contribution margin for Q2 2025 was 7.8%, down from 7.4% in Q2 2024, primarily due to reduced gross margin and increased marketing costs [32] Market Data and Key Metrics Changes - The company noted broader consumer softness, with total sales volume at best seller ranks down year-over-year, indicating weaker overall consumer demand [13] - The competitive landscape in the dehumidifier space was highlighted, with Amazon 1P maintaining lower prices, making the company's products appear more expensive [11][20] Company Strategy and Development Direction - The company is focusing on a strategic pivot to consumables, with plans to launch products in the health and beauty space, leveraging existing brands [22][42] - A fixed cost reduction plan targeting $5 million to $6 million in annualized savings has been implemented, with approximately $5.5 million already identified [14][29] - The company is actively diversifying manufacturing away from China, reducing the percentage of products sourced from China from 100% to approximately 65% [16][46] Management's Comments on Operating Environment and Future Outlook - Management believes the worst of the tariff impacts is behind them and expects improved performance in the second half of 2025 [7][24] - The company anticipates net revenue for the second half of 2025 to be between $36 million and $38 million, with adjusted EBITDA expected to be breakeven to a loss of $1 million [37] - Management expressed confidence in the company's liquidity position to navigate the current environment without raising additional equity capital [37] Other Important Information - The company is leveraging AI to enhance productivity and improve customer service efficiency [15] - The launch of Squatty Potty flushable wipes is highlighted as a significant new product initiative, expected to contribute positively to the company's portfolio [22][38] Q&A Session Summary Question: Can you talk about expansion into other consumable products? - Management indicated a focus on health and beauty products, leveraging existing essential oil brands, with further announcements expected in October 2025 [41][42] Question: Are there updates on reducing Chinese-based manufacturing? - Management clarified that they aim to reduce Chinese manufacturing by approximately 40%, with a current shift to 65% sourced from China [44][46] Question: How is the performance in Latin American markets? - Management views the expansion into Latin America as a long-term play, expecting growth over the next two to three years [50][52] Question: What steps are being taken to ensure stock price compliance? - Management emphasized focusing on business growth as the best way to support long-term shareholder value, expressing optimism for the second half of the year [62] Question: What is the status of the share repurchase plan? - The share repurchase plan was suspended due to the macroeconomic environment, with a focus on preserving liquidity [64] Question: How have price increases impacted revenue? - Management noted that pricing volatility has made navigation difficult, but they expect stabilization and improved performance in the second half [66][69] Question: Will there be a scaling back in marketing spend to meet adjusted EBITDA guidance? - Management confirmed that marketing spend has been adjusted to be more focused and efficient, which should help reduce losses in the second half [71]