Taste the Thunder
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Aaj Kuch Toofani Karte Hain: Hanumankind and Thums Up Amp Up India Vs Pakistan ICC Men’s T20 World Cup
BusinessLine· 2026-02-17 06:51
Group 1 - Thums Up, a billion-dollar brand by Coca-Cola India, created a vibrant atmosphere during the India-Pakistan ICC Men's T20 World Cup match, embodying its philosophy of "Aaj Kuch Toofani Karte Hain" [1][6] - The performance by hip-hop artist Hanumankind, featuring the anthem "Taste the Thunder," energized the stadium and reflected the intensity of the match [3][5] - The event showcased a cultural collaboration, combining Hanumankind's performance with Kings United India, enhancing the match-day experience and reinforcing Thums Up's connection to youth culture [4][6] Group 2 - Coca-Cola India offers a diverse range of beverages, including Thums Up, and is committed to transforming its portfolio by reducing sugar and introducing innovative products [7][8] - The company operates a robust distribution network with over six million retail outlets, aiming to positively impact communities through sustainable practices [8] - Coca-Cola globally employs over 700,000 people, contributing to economic opportunities in local communities [9]