Core Viewpoint - Brighton Pier Group is actively seeking to sell its assets, including the iconic Brighton Pier, due to financial pressures stemming from increased operational costs and uncertainty regarding cash resources to repay debts [1][2][3]. Financial Strain - The company attributes its financial difficulties to significant increases in the National Living Wage, National Insurance, and a reduction in business rates relief, which have negatively impacted operating margins [3]. - The group is uncertain about its ability to meet debt obligations, indicating that asset sales are becoming inevitable [2]. Asset Sales and Business Operations - Brighton Pier Group owns various leisure assets, including bars, mini-golf sites, and the Lightwater Valley Family Adventure Park, and is considering selling these to alleviate financial strain [5]. - The company previously delisted from the London stock market, citing high annual costs of maintaining its listing and share price volatility as contributing factors [5]. Market Conditions - Poor weather and declining consumer spending at leisure attractions have further exacerbated the company's challenges [6]. - The potential for further increases in the minimum wage could lead to additional operational pressures, with reports suggesting a possible rise to £12.70 per hour [6][7]. Industry Concerns - The recent changes in National Insurance contributions and potential tax increases have raised concerns among businesses about job stability and investment [9][10]. - Trade organizations have warned that further tax burdens could jeopardize jobs, investment, and growth within the sector [10].