[Applause] So when you're scrolling through your phone, swiping and clicking, do you ever stop and think about what's happening behind the scenes. To understand that, let's take a step back. In between the 9th and 15th century, the dominant system in Europe was feudalism.And in that system, lords owned fields that surfs worked on. serves planted crops that were bought and sold which in turn generated profit for the lords. The system we live in today isn't that different from feudalism yet most people don't ...