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数字人直播需标注?从“喵喵”事件看法律监管与技术漏洞
Hu Xiu· 2025-06-12 10:00
Group 1 - The incident involving a digital human in a live-streaming sales event highlights significant legal issues surrounding digital human broadcasts, particularly the need for clear labeling to indicate when a broadcast is not conducted by a real person [2][3] - Current regulations in China, such as the "Internet Information Service Deep Synthesis Management Regulations," require that deep synthesis services must clearly indicate to the public when content may cause confusion regarding its authenticity [2][3] - The lack of labeling by merchants may stem from concerns about platform penalties, consumer trust issues, and cost-saving measures, as many digital human broadcasts are not monitored by staff [2][3] Group 2 - The "meow" incident revealed a serious technical vulnerability in the digital human's security, as the attacker could easily manipulate the digital host with a simple command [3][4] - Regulations like the "Network Live Marketing Management Measures (Trial)" mandate that live streaming platforms must conduct security assessments for new technologies, including those used in digital human broadcasts [3][4] - The incident raises questions about the potential consequences for the prankster, who may face administrative penalties under the Public Security Administration Punishment Law if the actions disrupt social order [4]