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Translating Tech for Good | Lara Sophie Bothur | TEDxKLU Hamburg
TEDx Talks· 2025-07-14 16:58
Communication & Understanding of Technology - 80% of people don't understand technology, not because of the technology itself, but due to a lack of effective communication [6] - Tech is powerful when it's understood, not when it's complex [8] - People learn visually 60 times faster than reading text and retain 20 times more information when presented as a story [11] - Trust in technology increases when people can experience it firsthand; 80% of people trust technology when they can experience it [13] - Skepticism arises when understanding is lacking; trust is built when information is presented in context [14] Impact of Technology & Future Trends - By 2030, 60% of the world's population will live in cities, impacting transportation needs [9] - Transportation accounts for 30% of global CO2 emissions [10] - Companies focusing on tech communication can improve implementation rates by up to 400% [17] The Human Element in Technology - Human connection, empathy, and emotional intelligence are crucial aspects that AI cannot replicate, emphasizing the importance of human-centered tech communication [15][16] - Leaders struggle to explain the value of AI (80% of leaders) [16] - 70% of employees feel lost when new technology is implemented [17]
How to harness tech for good | Lara Sophie Bothur | TEDxKLU Hamburg
TEDx Talks· 2025-07-10 15:33
[Applause] Berlin, October 31st, 2021. I arrive in my 101year-old grandfather's apartment. He sits at the far end of the table.I go over to him and sit down. I gently take his hand, a hand that has witnessed a century of change. Born in 1920, he grew up in a world without television, without the internet, without smartphones, even without AI.Yet he is curious. So he says, "Lara, how did you get here?" "By car sharing," I say. A pause.He asked, "What is car sharing?" That moment made me realize innovation do ...