Core Insights - Nike remains a leading brand among teens for fall 2025, dominating both footwear and apparel categories according to Piper Sandler's survey of over 10,000 high school students [1] - The company is experiencing a turnaround in earnings, with total revenues in Q1 rising 1.1% to $11.72 billion compared to $11.59 billion the previous year [3] Footwear Insights - Nike's mindshare in footwear is stabilizing after previous declines, with male consumers in the upper income bracket contributing to a sequential increase in Nike's market share for the first time since fall 2022 [2] - Adidas ranks second in must-have footwear brands, followed by New Balance, while On Running has overtaken Hoka for the first time in survey history [4] Apparel Insights - Nike holds the top position in clothing brands for teens, followed by Hollister and Brandy Melville, with upper income teens showing a 1% year-over-year growth in clothing spending driven by female consumers [5] Shopping Trends - Amazon is the leading shopping website for upper income teens, with Nike and Shein following as the top three retailers this fall [5] Teen Spending Trends - Overall spending among teens has declined, with 62% of participants perceiving the economy as worsening; annual spending dropped to $2,213, marking a 6% decline year-over-year [6][7] - Despite the overall decline, upper income teens saw a 1% year-over-year growth in clothing wallet share, while footwear share remained steady [7]