Core Insights - Captain Morgan, the Official Spiced Rum of Super Bowl LX, celebrated the football season by creating memorable experiences for fans across the U.S., emphasizing team spirit and camaraderie [1] Group 1: Campaign Highlights - The brand executed "The Captain's Challenge," encouraging fans to rally their crews at tailgates nationwide, culminating in a celebration in Gainesville, Florida, where fans enjoyed a high-energy event featuring EDM duo TWINSICK [1] - Captain Morgan partnered with NBC's "On Brand with Jimmy Fallon" to promote a creative campaign called "Speak Your Spice, Earn Your Stache," which engaged fans during Super Bowl week in San Francisco [1] Group 2: Fan Engagement - The brand recognized the 2025 NFL Fan of the Year, Ed Callahan, during the NFL Gameday Experience, showcasing the dedication of passionate fans [1] - Captain Morgan's Gameday Experience included mini challenges and photo opportunities for fans 21+, enhancing the overall game day atmosphere [1] Group 3: Brand Positioning - Captain Morgan is the number one selling spiced rum in the U.S., with a diverse portfolio that includes various flavored rums [1] - Diageo, the parent company of Captain Morgan, is a global leader in beverage alcohol, with a wide range of well-known brands and a presence in over 180 countries [1]