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Netflix CEO Ted Sarandos tries to solve his movie problem
Business Insider· 2026-01-16 20:17
Group 1 - Netflix is shifting its messaging to support theatrical releases as it plans to acquire Warner Bros. Discovery, indicating that watching movies in theaters is beneficial [1][2] - Co-CEO Ted Sarandos emphasized a commitment to keeping all future Warner Bros. movies in theaters for at least 45 days, highlighting the importance of this timeframe for theatrical revenue [2][3] - Historically, Netflix has opposed the concept of a theatrical "window," advocating for immediate home viewing options, but is now adapting its stance due to the acquisition [3][5] Group 2 - Sarandos has previously promoted the idea that the future of movies lies in home viewing, aligning with a broader decline in moviegoing, influenced by various factors including internet alternatives [5][6] - Despite the acquisition plans, skepticism remains regarding Netflix's commitment to theaters, as Sarandos has also expressed a primary goal of delivering first-run movies to streaming members [6][7] - In contrast, Paramount has made a clear commitment to traditional theatrical windows, which may put pressure on Netflix to solidify its position in the theatrical space [8]