Group 1 - RaceTrac is enhancing its loyalty program in collaboration with Capillary Technologies, focusing on AI-led solutions to improve customer engagement and retention [5][8] - The updated loyalty program will feature a tiered structure that allows customers to stack and combine offers, providing more personalized promotions across RaceTrac's 600+ stores [8] - The trend of tiered loyalty programs is gaining traction in the convenience retail sector, with other companies like Circle K and Sheetz also implementing similar strategies to reward loyal customers and incentivize infrequent visitors [6][8] Group 2 - RaceTrac has been making significant technological advancements, including appointing its first chief information officer and introducing new fuel pump technology, which positions the company as a leader in operational innovation within the c-store industry [3][4] - The partnership with Capillary aims to create a modern loyalty program that not only meets current customer expectations but also anticipates future needs, enhancing the emotional connection with customers [5]