time to value is value and so the way whiz works is very fast meaning you connect this to your environment and it's an enterprise security product so those things are expected to take months and months and months for deployments and things until you see value but in whiz literally you get value in like 15 minutes so I think the combination of having very short time to value being very easy to deploy and solving a very big problem at the right time like solving cloud security and we started at you know the b ...