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功能不“性感”,也能月入千万,工具App重新迎来窗口期?
3 6 Ke· 2025-08-21 00:10
Core Insights - The resurgence of utility apps is driven by their stable demand and clear value proposition, despite the rise of new applications like live streaming and AI [1][2] - Utility apps are not a declining category but are experiencing a structural growth opportunity, with significant consumer spending in various niches [3][4] Market Dynamics - Monthly consumer spending on remote control apps has surpassed $10 million, driven by the rapid adoption of smart TVs and WiFi-enabled devices [2] - Photo cleaning tools have consistently ranked high on the iOS tools bestseller list, with the app "Cleanup" generating monthly revenues of $8 million [3][4] - The monthly consumer spending in the recognition tools category has reached $27 million, indicating a robust market for specialized utility apps [3] Business Strategies - Developers are increasingly adopting a "multi-product, multi-package" strategy to ensure sustainable revenue growth, moving beyond reliance on a few standout products [4][5] - The success of a product matrix depends on the breadth of categories covered, the number of apps in operation, and the profitability of individual apps [5] Emerging Trends - The utility app market is entering a transitional phase, with traditional tools still showing stable monetization potential while new AI-driven applications are emerging [7][9] - AI tools like "Cal AI" are gaining traction, leveraging social media for distribution and achieving monthly revenues of $300,000 [8][9] Investment Opportunities - The entry barriers for AI tools are relatively low, allowing small teams to develop products that meet clear consumer needs, which can lead to significant market opportunities [9][10] - Platforms like TikTok are becoming essential for marketing and user acquisition, with developers encouraged to utilize automated tools for efficient ad spending [11][12]