Core Insights - The tourism sector in Nanjing experienced significant growth during the 2026 Spring Festival holiday, with a total of 20.68 million visitors and total spending of 23.51 billion yuan, marking increases of 22.4% and 29.7% respectively compared to the previous year [1][2] Group 1: Visitor Statistics - Nanjing received 20.68 million visitors during the 9-day holiday from February 15 to 23, with a total expenditure of 23.51 billion yuan [1] - The number of visitors increased by 12.4% and spending by 15.3% on a comparable basis year-on-year [1] - The number of overnight visitors grew by 23.3%, with 69.5% of visitors coming from outside the city [1] Group 2: Hotel and Accommodation Performance - The average occupancy rate of star-rated hotels and some branded hotels reached 79.4%, a year-on-year increase of 5.2%, with revenue up by 7.7% [2] - Several hotels experienced continuous full occupancy, particularly from the second to the fifth day of the new year [2] - The average occupancy rate of graded tourism homestays was 67.3%, with nearly 40 homestays fully booked [2] Group 3: Tourism Activities and Attractions - The holiday featured five winter rural tourism theme routes, over 40 special events, and more than 100 promotional measures to boost rural tourism [2] - Key scenic spots saw significant increases in visitor numbers, including Xuanwu Lake (up 73%) and Zhongshan Scenic Area (up 46%) [1] - Nanjing ranked first in the province for both visitor numbers and spending, with notable mentions in national tourism rankings [2]

Core Insights - The Jiangsu cultural tourism market experienced a strong performance during the 2026 Spring Festival holiday, with a total of 75.81 million visitors and total spending of 60.963 billion yuan, reflecting year-on-year growth of 10.1% and 10.5% respectively, indicating an enhancement in both scale and quality of cultural tourism consumption [1] Group 1: Visitor Statistics - During the nine-day holiday, 785 monitored tourist attractions, 365 rural tourism sites, 97 night-time cultural tourism consumption areas, 253 cultural venues, 32 leisure streets, and 62 vacation resorts received a total of 64.07 million visitors, with total spending of 34.405 billion yuan, marking increases of 20.5% and 19.35% compared to the 2025 Spring Festival [1] - The proportion of visitors from outside the province reached 40.91%, while inter-city visitors accounted for 18.22%, indicating a trend towards cross-province and cross-city travel [1] Group 2: Consumption Data - UnionPay reported that the province's off-site cultural tourism consumption reached 23.8 billion yuan during the first eight days of the holiday, a year-on-year increase of 28.57%, accounting for 44.32% of the industry’s off-site consumption, which is an increase of 4.76 percentage points [1] - Alipay recorded off-site cultural tourism consumption of 23.422 billion yuan, reflecting a year-on-year growth of 10.02% [1] Group 3: Platform Performance - Major tourism platforms showed strong performance, with Meituan ranking second nationally in both the number of tourism orders and total spending in Jiangsu, while Fliggy ranked third in terms of order numbers [1] - Hotel transaction volumes on Meituan and Ctrip platforms increased by 32.2% and 24.35% year-on-year, respectively [1]

Group 1 - The core point of the article highlights significant tourism activity during the Spring Festival, with a total of 24.28 million visitors recorded on the sixth day of the holiday [1] - Transaction volume reached 48.11 million, representing a year-on-year increase of 29.05% [1] - The total transaction amount was 5.91 billion yuan, showing a year-on-year growth of 44.37% [1] Group 2 - The article mentions the popularity of immersive performances, such as the "Now on Yueyang Tower" show, attracting numerous visitors in Shaoyang City [3]

Group 1 - During the "May Day" holiday (May 1-5), Nanjing received 12.19 million tourists, with total tourism revenue reaching 15.3 billion yuan, representing a year-on-year increase of 12.6% and 18% respectively [1] - The number of visitors to scenic spots reached 6.453 million, while cultural and historical venues attracted 531,000 visitors, and rural tourism sites welcomed 1.228 million visitors, showing increases of 12%, 25.5%, and 13.8% year-on-year [1] - The proportion of out-of-town visitors increased to 72.8%, up 3.3 percentage points from the previous year, with the top ten sources of visitors being Anhui, Zhejiang, Shandong, Shanghai, Henan, Guangdong, Jiangxi, Beijing, Hubei, and Hebei [1] Group 2 - The average occupancy rate of star-rated hotels and some brand hotels reached 97%, an increase of 18 percentage points compared to the previous year, with 62 hotels fully booked for three consecutive days [2] - Nanjing's cultural tourism consumption totaled 6.24 billion yuan during the holiday, with 3.52 billion yuan coming from non-local tourists, marking a year-on-year increase of 23.4% and accounting for 23.1% of the province's total cultural tourism consumption, ranking first in Jiangsu [2] - Nanjing's total number of tourists and cultural tourism consumption ranked first in the province and among the top cities nationwide [2]