Market Expansion & Growth Strategy - NBA is returning to China for the first time since 2019, signaling a significant market opportunity [1] - Fanatics views China as a crucial market for global business growth, not just North America [2] - Fanatics anticipates its collectibles business in China to potentially become the second-largest market globally [7][8] - The company projects its collectibles business to reach nine figures (over $100 million) next year [8] Collectibles Market & Product Launch - Topps launched NBA trading cards in China, marking their first licensed trading card release since 2009 [3][4] - The initial launch of the exclusive Chinese version of Topps NBA trading cards on October 3rd and the pre-sale of the NBA flagship card on October 23rd both sold out quickly, indicating strong demand [4][5] - A Fanatics collectibles store in London is projected to generate $25 million in its first year, exceeding initial projections of $5.5 million, demonstrating the potential of introducing collectibles to new markets [7] Personalization & AI - Fanatics sees a massive opportunity to personalize the shopping and marketing experience using data and AI, although they acknowledge they are just getting started [9][10] - The company believes AI will drive significant improvements in personalization for individual fans in the coming years [11][12] Sports Betting & Predictions Market - Fanatics acknowledges the predictions market in sports as both a significant threat and a major opportunity [15] - Fanatics, as the fastest-growing sportsbook in America, intends to actively participate in the predictions market [15][16]