Training initiatives
Search documents
AIA AND TOTTENHAM HOTSPUR FOOTBALL CLUB EXTEND PARTNERSHIP THROUGH TO 2032
The Manila Timesยท 2025-11-04 07:21
Core Viewpoint - AIA Group Limited has announced an extension of its partnership with Tottenham Hotspur Football Club, transitioning to a Global Training Partner role from July 2027 to June 2032, while remaining the Club's Global Principal Partner until the end of the 2026/2027 season [1][2][5]. Partnership Details - The partnership will see AIA's brand featured on the training wear for all Spurs teams and coaches' apparel, and it will continue to appear on LED signage at the Tottenham Hotspur Stadium [4][5]. - This extension marks nearly two decades of collaboration, making it one of the longest sponsorships in Premier League history [5]. Achievements and Impact - Since the partnership began in 2013, AIA and Tottenham Hotspur have achieved significant milestones, including the Club's global growth and the opening of a state-of-the-art stadium [7]. - AIA's brand has been prominently displayed on Spurs shirts, reaching billions of viewers worldwide, which has helped AIA strengthen its position as a leading insurance brand [7]. Community Engagement - Over 175,000 young people across Asia have participated in AIA football clinics run by Spurs coaches, promoting health and well-being [8]. - AIA's AIA One Billion initiative aims to engage a billion people to live healthier lives by 2030, having already reached over half a billion people [8]. Future Initiatives - The partnership reflects a shared commitment to promoting healthy living and personal development, particularly in Asia, which has the largest fanbase for the Premier League [9]. - Both AIA and Tottenham Hotspur are excited to introduce new initiatives that empower people across Asia to lead healthier lives [9][11].