Core Insights - Glad is reviving its iconic "Don't Get Mad. Get Glad." campaign, featuring Oscar the Grouch in a musical number, marking a shift from human celebrities to a beloved character from Sesame Street [2][3] - The campaign aims to change the perception of trash, promoting the idea that it can be fun and manageable with Glad products, rather than a chore [3][4] - The campaign includes limited-edition Oscar-inspired merchandise and will be promoted across various social media platforms [5][7] Company Overview - Glad is recognized as the leading brand in trash bags and food wraps in the United States, providing innovative waste solutions [2][8] - The company is part of The Clorox Company, which enhances its market presence and product reliability [8] Campaign Details - The new campaign features a musical number directed by award-winning directors, showcasing Oscar's love for trash in a reimagined version of his classic song "I Love Trash" [3] - The campaign will run in the U.S. and Canada, utilizing longform content and social media teasers to engage audiences [7] Merchandise and Promotions - Glad is offering limited-edition Oscar-themed trash bag totes through a social media giveaway, encouraging fan engagement [5] - Special edition Glad ForceFlex bags branded with Oscar the Grouch will be available at Walmart starting in April [6]