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Priceline Unveils 2026 "Where to Next?" Report, Showcasing the Travel Trends Set to Define the Year Ahead
Prnewswireยท 2025-10-16 10:56
Core Insights - The 2026 travel landscape is characterized by increased exploration, spontaneity, and a shift towards impulse travel, with travelers embracing both familiar and new experiences [2][5][8] Travel Trends - Travelers are expected to spend an average of 15 days on leisure travel in 2026, with an increase in travel budgets by approximately $350 [2][5] - "Little Treat Travel" is on the rise, with 65% of travelers booking trips as a form of self-indulgence [6][10] - The Midwest is gaining popularity, with 63% of travelers expressing increased interest in visiting the region [6][10] - Nostalgia is influencing travel choices, as 73% of travelers are drawn to trips that reconnect them with their past [6][10] - Adventure-focused beach vacations are becoming more popular, with 74% of travelers seeking exciting beach experiences [7][10] Emerging Travel Behaviors - "Tailgate Tourism" is emerging, with nearly two-thirds of travelers interested in visiting college towns for game day experiences [10] - "Kidfluence" is shaping family travel, with 87% of parents allowing their children to help plan trips [10] - "Dead Zoning" reflects a trend towards digital detoxing, with 59% of travelers setting stronger boundaries with work during vacations [10]