Core Insights - EarthLabs Inc. has launched a new regional bonus prize in The Great Canadian Treasure Hunt, with over $1.6 million in gold hidden across Canada [1][5] - The treasure hunt, organized by The Northern Miner, has attracted hundreds of thousands of participants nationwide [2] - The latest bonus prize consists of six one-ounce gold coins valued at nearly $43,000, located in Southern British Columbia [2][5] Company Overview - EarthLabs Inc. is a mining investment, technology, and media company that aims to provide strategic leverage to the metals and mining sector through various services, including data-driven media tools [11] - The Northern Miner, owned by EarthLabs Inc., has over 110 years of experience in the mining and exploration industry, providing critical insights and reports to mining professionals [8][9] Industry Context - The Great Canadian Treasure Hunt continues to gain momentum, with multiple bonus prizes and a grand prize exceeding $1.55 million, reflecting the rising interest in gold as its price has surged by 58% since the hunt began on August 13, 2025 [5] - The Southern British Columbia region is highlighted for its historical significance in gold mining, attracting treasure hunters to explore its landscapes [4]

Core Insights - The Great Canadian Treasure Hunt is engaging thousands of participants in a quest for over $1.3 million in gold treasure hidden across Canada, with the latest regional prize being six one-ounce gold coins valued at nearly $36,000 in Newfoundland [1][2][3] Company Overview - EarthLabs Inc. is a mining investment, technology, and media company that aims to provide strategic leverage to the metals and mining sector through investments, royalties, and a suite of data-driven media tools and services [10] Industry Context - Newfoundland is highlighted for its significant yet often overlooked role in Canada's mining history, showcasing early gold and silver discoveries and a modern resurgence in mineral exploration, reflecting both the foundations and future potential of Canada's resource sector [3] - The Northern Miner, which has over 110 years of experience in the mining and exploration industry, serves as a crucial information resource for mining professionals [8][9]

Core Insights - The Great Canadian Treasure Hunt has unveiled its third regional prize, consisting of six one-ounce gold coins valued at over $34,000, located in the Golden Triangle of northwestern British Columbia [1][2][3] - The campaign has generated significant excitement, with over $1.3 million in gold treasure available for participants, and aims to connect Canadians with the country's rich mining history [1][5] Company and Industry Overview - EarthLabs Inc. is the parent company of The Northern Miner, which has over 110 years of experience in the mining and exploration industry, providing critical insights and information to mining professionals [8][9] - The Northern Miner emphasizes the historical significance of the Golden Triangle, highlighting its role in Canada's mining legacy and ongoing resource potential [3][8] - The treasure hunt is supported by various industry sponsors, including major mining companies and organizations, which enhances its visibility and engagement within the mining community [6][9]

Marketing & Promotion - Daily Treasure Hunt registration encourages user engagement [1] - Task completion is presented as a path to rewards [1]

How a $1M+ chest launched a decade-long hunt across the Rockies and why a new search is just beginning. https://t.co/3bACri2gLc ...