Core Insights - The article highlights the overlooked travel destinations in the UK that offer rich history, culture, and value, contrasting with popular tourist spots [1][2] Group 1: Underrated Destinations - KAYAK's 'Not Hot' list includes destinations such as Worcester, Salford, and Lancaster, which are less searched but offer unique experiences [2][5] - These locations provide opportunities for local experiences, such as enjoying cider in Worcester and exploring the film industry in Bolton [2] Group 2: Company Background - KAYAK is identified as the world's leading travel search engine, part of Booking Holdings, and facilitates travel planning for millions of users [4]