Asia Pacific Equity Research 17 July 2025 J P M O R G A N Trend Tapestry Alone but not lonely: Serving China's singletons A quarter of all households in China were made up of just one person as of 2020, up from just 8% twenty years prior. The rise in solo living has been most stark amongst 25-29 year olds and those over 65, and is changing patterns of consumption. We explore the "un-loneliness" economy by highlighting sectors we think will benefit from the structural trend of more alone time, and a growing ...