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Starbucks ‘Red Cup Rebellion' Strike Spreads To More Stores, Cities And Key East Coast Hub
Forbes· 2025-11-20 19:35
Group 1 - The Starbucks Workers United (SWU) strike over unfair labor practices has expanded to 95 stores across 65 cities, with protests now occurring at 30 stores in 25 new cities, including disruptions at the largest East Coast distribution facility in York, PA [1] - More than 1,000 Starbucks workers are participating in the strike, which began on November 13, coinciding with the company's "Red Cup Day" promotion [2] - Despite the strike, Starbucks reported that this year's "Red Cup Day" was its biggest sales day ever in North America, with foot traffic increasing by 45% compared to the daily average and 3% higher than the previous year [3] Group 2 - The SWU has been negotiating for over 18 months for a contract covering 9,500 unionized baristas in 550 stores, demanding better hours and higher pay, with starting pay at $15.25 per hour [5] - The union is also seeking resolution for approximately 650 outstanding unfair labor practice charges, including over 100 filed since January 2025, related to bad faith bargaining and retaliatory actions [5] - In response to the strike, 29 stores have reopened, and many workers who initially participated have returned to work, while 2,000 union baristas remain on strike [4]