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Unreasonable Hospitality
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A college dropout turned a window-cleaning side hustle into a 6-figure business using unique pricing and 'unreasonable hospitality'
Yahoo Financeยท 2025-09-20 17:30
Core Insights - The company, Geek Window Cleaning, transitioned from a side hustle to a full-time business, focusing on residential window cleaning after initial success in commercial cleaning [1][5][6] - The business has implemented a unique pricing structure and SEO strategies that have significantly increased its visibility and client base [6][7][8] - The company aims to achieve substantial revenue growth, targeting $40 million in five years and $100 million in ten years, with plans for expansion beyond its current market [13][14] Business Development - The founder initially worked in commercial cleaning but shifted focus to residential cleaning due to the complexity and potential for growth in that sector [4][5] - The company adopted an "Always Clean Program," which encourages recurring cleanings through a subscription model, enhancing customer retention [9][10] - The founder emphasizes exceptional customer service, termed "unreasonable hospitality," which aims to create extraordinary customer experiences [10][11] Financial Performance - The business generated six figures in revenue in 2024 and is projected to exceed $1 million in 2025 [13] - The founder has outlined ambitious financial goals, aiming for $40 million in annual revenue within five years and $100 million in ten years [14]