Market Overview - The real estate market in Guangzhou is currently experiencing a downturn, with only 3,101 units signed online as of July 20, which is significantly lower than last year's 5,596 units [1][3] - The average price per square meter is 32,569 yuan, which is slightly better than the previous month but still reflects a cooling market [2][3] Market Dynamics - June saw the highest number of transactions for the year at 6,707 units, driven by projects pushing for mid-year performance [3] - July is traditionally a slow month for real estate, compounded by high temperatures and school vacations, leading to decreased buying activity [3] - The market lacks new launches aside from a few projects, contributing to the overall stagnation [3] Government Initiatives - The Guangzhou government is actively stabilizing the market by utilizing a substantial fund to acquire existing residential properties, which is expected to provide a safety net for the market [8] - The government is also focusing on releasing quality land in core urban areas, which has shown positive results in attracting buyers and generating revenue for developers [8][9] - New regulations on housing design are being implemented to improve living conditions and address issues related to property safety and privacy [9] Economic Indicators - Guangzhou is witnessing a surge in urban vitality, with significant corporate investments and the establishment of major company headquarters, which is expected to enhance the city's attractiveness [11][12] - The city has seen a consistent increase in subway ridership, indicating a growing population and economic activity [12] Future Outlook - The ongoing urban renewal projects are expected to sustain purchasing power in the market, although the long-term sustainability of this demand remains uncertain [5] - The combination of government support, urban development, and new purchasing power from residents is seen as a positive sign for the market's recovery [15]