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长虹美菱(000521) - 000521长虹美菱投资者关系管理信息20260114
2026-01-14 09:20
Group 1: Domestic Air Conditioning Strategy - The company aims to optimize sales rhythm, conducting offline promotions and leveraging online bestsellers to drive traffic growth [1] - Product development will focus on user needs and innovation, enhancing R&D and market alignment to support product launches [1] - A diversified channel strategy will be implemented, promoting a collaborative ecosystem and transitioning marketing focus from "goods to customers" to "goods to users" [1] Group 2: Overseas Air Conditioning Strategy - The company plans to enhance its product matrix and accelerate platform development to meet customer demands, focusing on Latin America, the Middle East, and Europe [1] - A full-cycle customer service system will be established to strengthen partnerships with key regional clients [1] - The strategy includes expanding into emerging markets in Africa and maintaining brand priority in core markets [1] Group 3: Domestic Refrigerator Strategy - The company is advancing a "marketing transformation, direct-to-user" strategy, emphasizing high-quality customer and user operations [3] - Differentiated innovation will drive product structure upgrades, with a focus on launching multiple fresh products that highlight quality and preservation [3] - The company will enhance channel operations, solidify existing channel capabilities, and accelerate retail transformation in key stores [3] Group 4: Overseas Refrigerator Strategy - The company will reshape product platforms in mainstream markets, focusing on differentiated strategies for homogeneous products [4] - There will be an emphasis on high-end, mid-range, and low-end products to match diverse consumer demands [4] - The strategy includes accelerating market expansion in Asia, Africa, and Latin America to continuously increase market share [4]