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Much ado about nothing? TikTok's U.S. usership steadies after turbulent start
CNBC· 2026-02-16 03:27
Core Insights - TikTok's U.S. joint venture has maintained a stable user base despite initial fears of a mass exodus due to service outages and censorship concerns [1][2] Group 1: User Engagement - The average number of daily active users in the U.S. remains around 95% of its usership compared to the week of January 19-25, despite a surge in deletions following the joint venture announcement [2] - Initial narratives of user discontent appear to be overstated, as the platform has not experienced significant changes in usership [1] Group 2: Joint Venture Structure - The TikTok USDS Joint Venture was established to comply with U.S. President Donald Trump's executive order requiring the divestiture of TikTok from its Chinese parent company ByteDance [3] - ByteDance retains a 19.9% stake in TikTok's U.S. operations, while Oracle, Silver Lake, and MGX each own a 15% share [3] Group 3: User Concerns and Censorship - Following the announcement, users expressed dissatisfaction with the new ownership, raising concerns about potential cronyism involving Oracle's co-founder Larry Ellison [4] - Speculation arose that TikTok might begin mining user data or censoring content critical of certain political positions, particularly regarding Immigration and Customs Enforcement [5] - CNBC confirmed that messages containing the word "Epstein" triggered an error message, although broader claims of political censorship could not be independently verified [6]