Key Marketing Principles - The core of marketing is communicating value to the right people, not manipulation [18] - Intentional marketing is vital in a world flooded with AI-generated sameness [19] - Personal marketing includes every interaction, sending a message to the world [19] - Consistency in marketing is key, requiring continuous effort [15][16] Self-Marketing Strategies - Know your product (yourself) by understanding your strengths and value [10] - Focus on the right people who will stretch and support you [11][12] - Promote yourself by making your value visible [14][15] - Stop accidental marketing and start intentionally marketing yourself [20] Overcoming Fears - Many people hold themselves back due to fear of not being enough [7] - Promotion doesn't have to be loud or fake; start small [14] - People can't value what they can't see [15]